How Many People Use Social Media in 2025

How many people use social media? Are you curious about the answer to this question? Let’s look at the details.”It is a fact that the impact of social media on our lives is undeniable.

Social media applications must constantly keep themselves updated. It has to bring innovation. Technology is constantly renewing itself, which allows users to enter into different searches.

On the other hand, as the number of users continues to increase and content types become increasingly diverse, we begin to spend much more time on social media.

Some social media apps focus more on visual sharing, while others may be better suited for short videos or professional networking. This provides users with many options.

How Many People Use Social Media?

Considering the growing dependency of consumers on social media, it’s fair to say that these platforms have seamlessly integrated into our daily routines.

Communicating with friends, discovering interesting content, and even shopping continues to increase through social media channels.

Social Media Usage Statistics

Let’s look at the use of social media applications.

Global Social Media Users:

Social media has become an integral part of people’s daily lives. It just so happens that more than 4.9 billion people around the world use social media.

Most Popular Platforms:

Facebook remains one of the most widely used social media platforms worldwide, with billions of active users.

Mobile Social Media Usage:

A significant portion of social media users accessed these platforms through mobile devices, indicating the increasing importance of mobile-friendly content.

Regional Variations:

Social media usage varies by country. For example, WeChat is used in China, while Facebook and Instagram are used worldwide.

Video Content Dominance:

Video content continued to gain popularity on various social media platforms. It gained popularity especially on platforms such as TikTok.

E-commerce Integration:

Social media platforms increasingly integrated e-commerce features, allowing users to shop directly through these platforms.

Instagram Usage Statistics Worldwide

Let’s look at all the details with the Instagram application.

Number of Users:

Instagram had over 2 billion monthly active users worldwide.

Which countries have the most Instagram users in 2024?

• India has at least 326.6 million active Instagram users
• The United States of America has at least 168.6 million active Instagram users
• Brazil has at least 132.6 million active Instagram users
• Indonesia has at least 106.0 million active Instagram users
• Turkey has at least 56.4 million active Instagram users
• Japan has at least 54.7 million active Instagram users
• Mexico has at least 43.8 million active Instagram users
• Germany has at least 33.8 million active Instagram users
• The United Kingdom has at least 33.5 million active Instagram users

Source

Italy has at least 30.3 million active Instagram users

Daily Active Users:

There were more than 500 million daily active users on Instagram

Stories Feature:

Over 500 million users were engaging with Instagram Stories daily.

Instagram Shopping:

The platform continued to enhance its shopping features, allowing users to discover and buy products directly within the app

Instagram Ads:

Instagram is a significant platform for advertising, with millions of businesses using Instagram Ads to reach their target audience.

Demographics:

Instagram’s user base includes a diverse demographic, with a strong presence among younger age groups.

Facebook Usage Statistics Worldwide

Let’s look at all the details with the Facebook application.

Number of Users:

Facebook has consistently had over 2.9 billion monthly active users worldwide.

Daily Active Users:

More than 1.9 billion people were using Facebook on a daily basis.

Mobile Usage:

One of the most important advantages of the Facebook application is that it provides mobile compatibility to its users.

Demographics:

Facebook has a diverse user base across age groups, with a broad international reach.

Geographic Reach:

Facebook is a global platform, with users spanning various countries and regions.

Engagement Metrics:

Users engage with a variety of content on Facebook, including posts, photos, videos, and articles.

Advertising:

Facebook is a major player in the digital advertising space, with businesses leveraging the platform for targeted advertising campaigns.

Which countries have the most Facebook users in 2025?

• India has at least 369.9 million active Facebook users
• The United States of America has at least 186.4 million active Facebook users
• Indonesia has at least 135.1 million active Facebook users
• Brazil has at least 114.2 million active Facebook users
• Mexico has at least 93.3 million active Facebook users
• The Philippines has at least 91.9 million active Facebook users
• Vietnam has at least 75.6 million active Facebook users
• Bangladesh has at least 54.2 million active Facebook users
• Thailand has at least 51.6 million active Facebook users
• Egypt has at least 47.0 million active Facebook users

Source

What do Facebook’s audience demographics look like in 2025?

43.2% of Facebook’s global users are female

56.8% of Facebook’s global users are male

Source

Tiktok Usage Statistics Worldwide

Let’s look at all the details with the TikTok application.

How many TikTok users are there in 2025?

TikTok had over 1.6 billion monthly active users worldwide.

Which countries have the most TikTok users in 2025?

• The United States of America has 116.5 million active TikTok users aged 18 and above
• Indonesia has 113.0 million active TikTok users aged 18 and above
• Brazil has 84.1 million active TikTok users aged 18 and above
• Mexico has 62.4 million active TikTok users aged 18 and above
• The Russian Federation has 51.2 million active TikTok users aged 18 and above
• Vietnam has 50.6 million active TikTok users aged 18 and above
• The Philippines has 41.4 million active TikTok users aged 18 and above
• Thailand has 41.1 million active TikTok users aged 18 and above
• Turkey has 31.0 million active
• Saudi Arabia has 28.4 million active

Source

What do TikTok’s audience demographics look like in 2025?

53.4% of TikTok’s global users are female

46.6% of TikTok’s global users are male

Influence on Trends:

TikTok has become an important icon of trends in fields such as dance, fashion and music. This affects popular culture.

Youtube Usage Statistics Worldwide

Let’s look at all the details with the Youtube application.

Number of Users:

YouTube has over 2 billion logged-in monthly active users.

Content Uploads:

Users upload over 500 hours of video content to YouTube every minute.

Watch Time:

People watch over 1 billion hours of YouTube videos a day.

Mobile Usage:

A significant portion of YouTube’s traffic comes from mobile devices, underlining the importance of mobile-friendly content.

Global Reach:

YouTube is used by people all around the world, with content available in multiple languages.

Which countries have the most YouTube users in 2025?

• India has 467.0 million active YouTube users
• The United States of America has 246.0 million active YouTube users
• Brazil has 142.0 million active YouTube users
• Indonesia has 139.0 million active YouTube users
• Mexico has 81.8 million active YouTube users
• Japan has 78.4 million active YouTube users
• Pakistan has 71.7 million active YouTube users
• Germany has 70.9 million active YouTube users
• Vietnam has 63.0 million active YouTube users
• Turkey has 57.9 million active YouTube users

Source

What do YouTube’s audience demographics look like in 2025?

45.6% of YouTube’s global users are female

54.4% of YouTube’s global users are male

Twitter Usage Statistics Worldwide

Let’s look at all the details with the Twitter application.

Number of Users:

Twitter had over 400 million monthly active users.

Daily Active Users:

The platform had more than 200 million daily active users.

Mobile Usage:

A significant portion of Twitter’s user base accessed the platform through mobile devices.

Global Reach:

Twitter is a global platform with users from various countries and regions.

Tweet Volume:

Users send approximately 500 million tweets per day.

Hashtag Usage:

Hashtags continue to be widely used on Twitter. It allows users to discover conversations and reach more people. But according to what we hear, Elon Musk seems to remove the Hashtag issue.

Which countries have the most Twitter users in 2025?

• The United States of America has at least 64.9 million active Twitter users
• Japan has at least 51.8 million active Twitter users
• Brazil has at least 16.6 million active Twitter users
• The United Kingdom has at least 16.1 million active Twitter users
• India has at least 15.0 million active Twitter users
• Indonesia has at least 14.8 million active Twitter users
• Turkey has at least 13.8 million active Twitter users
• Mexico has at least 11.8 million active Twitter users
• Saudi Arabia has at least 11.4 million active Twitter users
• France has at least 9.5 million active Twitter users

Source

What do Twitter’s audience demographics look like in 2025?

35.7% of Twitter’s global users are female

64.3% of Twitter’s global users are male

Source

Linkedln Usage Statistics Worldwide

Let’s look at all the details with the Linkedln application.

Number of Users:

LinkedIn has over 740 million members worldwide.

Demographics:

LinkedIn’s user base includes professionals from various industries and sectors, with a focus on career and business-related networking.

Monthly Active Users:

LinkedIn has tens of millions of monthly active users.

Global Reach:

LinkedIn is used globally, connecting professionals across different countries and regions.

Job Postings:

There are millions of job postings on LinkedIn, making it a significant platform for job seekers and recruiters.

Which countries have the most LinkedIn users in 2025?

• The United States of America has at least 200.0 million LinkedIn registered “members”
• India has at least 100.0 million LinkedIn registered “members” Brazil has at least 62.0 million LinkedIn registered “members”
• China has at least 60.0 million LinkedIn registered “members”
• The United Kingdom has at least 36.0 million LinkedIn registered “members”
• France has at least 27.0 million LinkedIn registered “members”
• Indonesia has at least 23.0 million LinkedIn registered “members”
• Canada has at least 22.0 million LinkedIn registered “members”
• Mexico has at least 20.0 million LinkedIn registered “members”
• Italy has at least 18.0 million LinkedIn registered “members”

Source

What do LinkedIn’s audience demographics look like in 2025?

43.2% of LinkedIn’s global users are female

56.8% of LinkedIn’s global users are male

Source

Snapchat Usage Statistics Worldwide

Let’s look at all the details with the Snapchat application.

Number of Users:

Snapchat had over 500 million monthly active users.

Daily Active Users:

The platform had over 300 million daily active users.

Demographics:

Snapchat has a strong presence among younger demographics, particularly teenagers and young adults.

Geographic Reach:

Snapchat is used globally, with a diverse user base spanning various countries and regions.

Snap Map:

The Snap Map feature allows users to share their location with friends and discover Snaps from around the world.

Which countries have the most Snapchat users in 2025?

• India has roughly 182.4 million active Snapchat users
• The United States of America has roughly 108.8 million active Snapchat users
• Pakistan has roughly 26.4 million active Snapchat users
• France has roughly 25.9 million active Snapchat users
• The United Kingdom has roughly 23.2 million active Snapchat users
• Saudi Arabia has roughly 21.8 million active Snapchat users
• Germany has roughly 18.7 million active Snapchat users
• Mexico has roughly 17.2 million active Snapchat users
• Iraq has roughly 16.8 million active Snapchat users
• Egypt has roughly 15.7 million active Snapchat users

Source

What do Snapchat’s audience demographics look like in 2025?

50.6% of Snapchat’s global users are female

48.7% of Snapchat’s global users are male

Source

Pinterest Usage Statistics Worldwide

Let’s look at all the details with the Pinterest application.

Number of Users:

Pinterest had over 450 million monthly active users.

Demographics:

Pinterest provides inspiration for various areas of interest, including home decor, fashion, and recipes. It has a very diverse user base.

Global Reach:

Pinterest is used globally, connecting users across different countries and regions.

Visual Discovery:

Pinterest is known for its visual discovery format, allowing users to discover and save ideas through images or “pins.”

Categories of Interest:

Popular categories on Pinterest include home decor, fashion, recipes and cooking, health and wellness, travel, and DIY projects.

Shopping and E-commerce:

Pinterest has integrated shopping features, allowing users to discover and purchase products directly through the platform.

Which countries have the most Pinterest users in 2025?